Profile

Digital Marketing and Brand Strategy Leader with 20+ years of experience driving customer engagement, brand loyalty, and business growth through innovative digital and marketing solutions. Recognized by Fast Company as “H&M’s Digital Mastermind,” I specialize in crafting and executing large-scale digital transformations that double conversion rates and expand brand reach. Proven track record in e-commerce, social media, and data analytics, delivering results such as a 150M+ social media following and a 65% increase in digital engagement at H&M and Enkla Financial. Known for fostering cross-functional collaboration and optimizing marketing efficiency, reducing costs by up to 50%. Dual national US and Sweden.

Core Competencies and Skills

  • Digital Transformation & Brand Development: End-to-end strategy for creating cohesive digital ecosystems; proven in managing transformations that scale customer reach and brand presence.

  • Customer Insight & Data-Driven Marketing: Skilled in leveraging analytics tools and customer insights for tailored marketing strategies and measurable business outcomes.

  • Cross-Functional Team Leadership: Success leading cross-functional teams in executing strategic initiatives that increase efficiency, improve customer experiences, and achieve financial goals.

  • International Market Expansion: Expertise in guiding brand expansion across multiple global regions, including Europe and North America.

Career Highlights

Enkla Financial, Chief Marketing Officer; Stockholm, Sweden (2018-2024)

This Swedish start-up mortgage lender fully digitalized the entire loan application process, creating a streamlined, efficient consumer product. Ceased business in 2024.

  • End-to-End Brand Overhaul: Led comprehensive brand and marketing transformation using customer data insights, creating a client base comprising 0.5% of the Swedish population and achieving over 1 million PR impressions.

  • Credit Acquisition Strategy: Secured 2.25B SEK (206M USD) credit line from Credit Suisse through strategic branding presentations, enabling rapid business scaling.

  • Digital Engagement & Analytics: Developed customer analytics dashboards and data-driven marketing strategies, leading to a 65% increase in digital engagement and higher customer retention.

  • Collaborative Product Strategy: Partnered with product and sales teams to align product offerings with customer demands, enhancing customer experiences and streamlining product-market fit.

Looklet, Global Director of Brand & Marketing; Stockholm, Sweden (2016-2017)

This powerful solution for e-commerce imagery enables fashion retailers to create high-quality automated model images at scale in a simple, fast, and efficient manner.

  • PR & Brand Overhaul: Executed a strategic rebranding initiative, doubling online traffic and increasing search visibility by 50% through targeted SEO and PR campaigns.

  • Client Acquisition Success: Secured major clients including Neiman Marcus and Saks Fifth Avenue by tailoring solutions to client needs, strengthening Looklet’s presence in high-end e-commerce fashion markets.

H&M, Global Head of Digital Marketing & Strategy (2008-2014); Stockholm, Sweden

Promoted to a global role after pioneering social media and digital advertising from the New York office.

  • Digital Ecosystem Development: Directed the creation of H&M's comprehensive digital ecosystem, including web, social media, mobile, and app platforms. These efforts doubled e-commerce conversion rates and grew site traffic from 2 million to over 20 million monthly visits.

  • Leadership & Mentorship: Led and mentored a team of 15+ digital marketers, resulting in a 30% increase in customer engagement and significant improvements in product positioning accuracy through data-driven insights.

  • Top-Ranking Mobile App Launch: Achieved #1 ranking in the Apple App Store lifestyle category across 38 countries through strategic app launch initiatives, enhancing user engagement and global brand visibility.

  • Cross-Brand Collaboration & Cost Optimization: Championed cross-functional collaboration across H&M Group brands, optimizing resources to reduce digital marketing and IT project costs by 50%.

H&M, Advertising Project/Production Manager; New York, NY, USA (2006-2008)

Personally initiated H&M’s first global social media channels, amassing over 150 million followers worldwide.

  • Social Media Innovation: Launched H&M’s first global social media presence, building an audience of over 150 million followers with strategic, innovative content and engagement tactics.

  • Pioneering Collaboration with Facebook: Partnered directly with Facebook to develop geo-tagging, brand tagging, and vanity URL features, which became industry standards and significantly boosted H&M’s online brand visibility.

  • Promotional Growth: Elevated to Global Head of Digital Marketing and Strategy within 6 months by driving a rapid 500,000+ increase in social media followers through innovative digital strategies.

Additional Experience

Expert Advisor, Guidepoint; Remote (2014-Present)

  • Branding & Marketing Consultant: Provide expert guidance to companies in retail, fashion, financial technology, and consumer goods sectors, advising on branding, marketing strategy, and digital transformation initiatives.

  • Cross-Industry Expertise: Draw upon experience in retail, e-commerce, and fintech to deliver targeted insights for customer engagement, market positioning, and brand development.

Education

University of TN - Knoxville, TN — Bachelor of Arts

Summa cum laude

Université d’Angers - Angers, France — Scholastic year abroad

Extras

  • Accomplished author of four fiction novels, reaching the Amazon Top Ten LGBTQ Kindle list.

  • Experienced actor in commercials and television.

  • Avid vinyl collector, accomplished cook, and proud father of twin girls and one very fluffy Cavapoo.